Turn ideas into attention, interest, and action.
What you’ll work on
- Develop marketing strategies and campaigns for IDEA Launchpad and client products
- Create and manage social media and content
- Run marketing experiments and analyse what happens
- Work with metrics such as awareness, leads, and customer acquisition
- Use real feedback and performance data to improve campaigns
Professional capabilities you’ll develop
- Planning and executing marketing campaigns
- Content creation and copywriting
- Social media strategy
- Understanding funnels and customer journeys
- Using analytics to evaluate marketing activity
- Running and learning from experiments
Tools and practices you may work with
- Digital marketing
- Content creation
- Social media
- Performance marketing
- Analytics
- Funnels
- Copywriting
Examples of real work
- Launch campaigns for client products and applications
- Content systems designed to generate genuine interest and leads
Who this suits
You’re creative but also curious about the numbers. You want to understand not just what you created, but what happened because you created it.
Prerequisites
Prerequisites are a starting point, not a promise that you already know everything. You're expected to learn during the experience — but you also need enough foundation to participate in real work and take responsibility for your own progress.
Marketing Manager
- Strong written communication
- Basic understanding of digital marketing
- Familiarity with social media platforms
- Basic understanding of analytics and metrics
- Ability to create and evaluate content
- Curiosity about why people respond to different messages
explore Not sure whether this is for you? Explore other programmes